Bernard Huang (Co-founder) and Shannon Ratliff (Senior Marketing Manager) walk us through how SEO works in 2021 in Clearscope’s first webinar.

We reviewed:
— Technical SEO considerations, and how they help Google access, understand, and serve your content
— Relevant backlinks and subject matter authority, and how these help Google determine where your content initially ranks
— User engagement signals and search query deserves X, and these help Google decide whether you rank up or down

If you want to jump ahead to any particular section, follow the timestamps below! Looking for our Q &A? We posted that video separately here: https://youtu.be/qr7dM963Z14.

Links to additional resources & slides: https://www.clearscope.io/blog/how-seo-works-webinar

Timestamps:
0:00 Introduction
0:57 Simplified view on Google’s algo in 2021
2:53 Your webinar speakers
3:42 Technical SEO considerations
4:23 How to think about technical SEO (example)
6:11 Relevant links: backlinks
8:00 How to think about backlinks
8:28 Relevant links: internal links
10:03 How to think about internal & external links
11:45 Subject matter authority: related topics
13:57 Subject matter authority: content pruning
16:04 Subject matter authority: knowledge graph
24:08 User engagement signals: leading indicators
25:54 Concluding search journey = ultimate indicator
27:09 Evolution of search engine results page
27:22 User engagement signals: ultimate indicator
28:44 Conclude the search journey
31:35 [how to surf] = video + images
32:15 Different searches require different criteria
33:26 What does your search query deserve?
34:47 Search intent changes over time
35:50 Search intent evolution timeline
36:32 Traditional topic cluster & spoke approach
37:07 Emerging topic perspectives [bone broth]
38:36 The SEO content lifecycle

Clearscope (https://www.clearscope.io/) is the best-in-class SEO content optimization platform that drives search traffic.

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In this interview we have Kyle Roof with us who is responsible for the development and implementation of all SEO techniques used by the SEO agency High Voltage SEO and the SEO tool PageOptimizer Pro. Kyle is also the co-founder of Internet Marketing Gold, a global community of 3000+ SEO professionals who test and prove cutting edge SEO techniques.

Some of the topics discussed in this interview are
– His journey having to learn SEO quickly to pay the rent to becoming a master
– How people think Google works vs how it actually works
– The basic best practices to giving your content the best chance of ranking quickly
– Some of the more interesting SEO tests he has conducted
– Building an SEO tool without a dev background

Kyle is also offering the Niche Pursuits audience a discount on POP!

You can get 15% OFF PageOptimizier Pro’s most popular plan using code NICHEPURSUITS.

https://app.pageoptimizer.pro/#/register?product=agency_5_monthly

You can learn more about me at and get additional website tips at: https://www.nichepursuits.com

You can learn about optimizing your site with internal links using a WordPress Plugin I created right here: https://www.linkwhisper.com

And finally, if you are interested in buying or selling content or affiliate websites, my partners and I may be interested here: https://www.nichepursuits.com/motioninvest

Thanks for watching and please subscribe to my YouTube channel by clicking here: https://www.nichepursuits.com/youtube

Do you wonder whether or not your SEO is even gaining traction? Here are a few simple ways to measure your SEO test progress.

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

You’re doing SEO test, but you know it takes forever for the results to kick in. It’s not going to be three months before you see results, it’s not even six months. It’s somewhere between six months and a year.

And within the first year of the second year, that’s when you see your SEO ranking skyrocket.

I don’t care what industry you’re in.

And if you’re getting results within a week, that means your site’s already really old and has authority, but in most cases that means you’re going after easy keywords that aren’t going to generate you any income.

Hey, everyone. I’m Neil Patel. And today I’m going to share with you the main key metrics you should measure for your SEO campaign and how to SEO test the right way.

So the first SEO test you should be measuring is your search traffic.

You can see this in Google Analytics. Google Analytics tells you if your search traffic is going up or down.

If it’s going up, good for you! If it’s going down, you need to change something.

The second thing you need to do to SEO test is sign up for Google Search Console. It’s another free tool provided by Google, and it’ll show you the number of impressions you’re getting from Google. See, before you get traffic from Google, you get impressions.

What an impression means is someone’s doing a search query on Google, they see your listing, but they don’t click. They may click, they may not. But in most cases, you’re going to have way more impressions than clicks.

And typically, you get impressions first, because you’re at the bottom of the rankings, you’re down in page three or page four, and eventually, as you move up to page one, you get more clicks.

And as you see that impression count continue climbing month over month, it means you’re doing something right.

If it’s going down, you’re doing something wrong, and you need to change your SEO model, all right?

The third SEO test strategy I have for you, or more so, a third metric that you need to be tracking is backlinks.

Use ahrefs.com. When you’re using ahrefs, it’ll show you how many people are linking to you. And you don’t want to just track your backlinks.

You want to track how many backlinks you’re getting, and how many backlinks your competitors are getting, and who’s growing faster.

If you’re growing faster than your competitors, and you’re getting more authoritative natural links, you’re not buying them, which you shouldn’t, you’re in a good place.

The fourth SEO test you need to be measuring is how much content you’re producing.

If you’re producing four articles a week, good for you. If you’re producing one a week, it’s going to take you forever to do well in the search landscape.

Ideally, you need to be producing three or more articles per week, at a minimum.

You should try to go to one or two a day, you could even go to five or six a day, but that’s just overboard with your SEO website.

I’ve tested it out, it’s a lot of work, and yes, you do get more search traffic over time, but the more content you produce, there are more keywords that Google can potentially index you for.

The last metric I want you to track is some index pages.

Your Google Search Console will show you how many index pages you have.

If you have it, you want to submit a sitemap to Google Search Console. If you’re running on WordPress, use the Yoast SEO plugin.

That plugin makes it easy, where it automatically creates a sitemap, updates it, and tells Google every time you have a new blog post.

Measure those metrics, and you’ll know if you’re on the right path.

If your numbers are all going down, then you should adjust your SEO strategy, and something you’re doing is not working. If they’re going all up, do more of what you’re doing! That’s how you properly SEO test your optimization efforts.

Google is continually changing their algorithm. So how can you increase your rankings and keep up to date with Google’s changes?

► If you need help growing your business check out my ad agency Neil Patel Digital https://npdigital.com/

►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
►Find me on Facebook: https://www.facebook.com/neilkpatel/
►On Instagram: https://instagram.com/neilpatel/

Well, through SEO experiments. It’s the easiest way to see what works and what doesn’t.

First, you shouldn’t do more than one SEO experiment at a time. If you do multiple experiments at once, you may not know what is working or hurt your rankings.

Secondly, you need to give it time. When you run an experiment, give it a few weeks to see if it is working or not.

You can do this by logging into Google Search Console and see if your rankings, clicks, and impressions are increasing. If they are great. That means your experiment was a success.

Lastly, a lot of your experiments will go wrong. I have run a few experiments that tanked my traffic. For example, I accidentally redirected Google’s search bot and my search traffic tanked.

When something doesn’t work right away, revert the changes ASAP. Then log into Search Console and have Google re-index your site. Within a few weeks, things should bounce back.