4 Must-Use Data Sources to Establish the Right Content & Keyword Focus
- Posted on
4 Must-Use Data Sources to Establish the Right Content & Keyword Focus
Want to build your authority on a topic? Consider these four primary types of data which you can use to establish your content and keyword pillar strategy.
How to Add Keywords and Meta Descriptions in WordPress
Are you wanting to add a meta description to your WordPress posts or improve the search engine visibility of your posts in general? The Meta description is what users see beneath the link to your post in search engines. In this video, we’ll show you how to add keywords and meta descriptions in WordPress.
This video is sponsored by MonsterInsights, a powerful plugin to help you use your analytics information to the fullest, take a look at MonsterInsights here:
For our discount, use our code: WPBVIP
Use Promo Code WPBVIP
►Best WordPress Contact Form Plugin https://wpforms.com/wpbeginner
►Best WordPress Analytics Plugin https://www.monsterinsights.com/
►Best Lead Generation Plugin https://optinmonster.com/
►Best WordPress SEO Plugin https://aioseo.com/
►Best Landing Page Builder for WordPress https://www.seedprod.com/
►Best WordPress Giveaway Plugin https://rafflepress.com/
►WordPress Tutorial – How to Make a WordPress Website for Beginners https://www.youtube.com/watch?v=DvbFBxKcORA
►WordPress Gutenberg Tutorial: How to Easily Work With the Block Editor https://www.youtube.com/watch?v=JjfrzGeB5_g
►What is SEO and How Does it Work? https://www.youtube.com/watch?v=JjfrzGeB5_g
►How to Install a WordPress Theme https://www.youtube.com/watch?v=ZIPQRQLAz90
For this we will be using the All In One SEO plugin that can be found using the link below:
With the plugin installed and activated, we are using the paid version so we will add the license key under All in One SEO, Add License Key and click connect. Now we should be able to launch the setup wizard for the recommended settings to add based on the type of site we’re using.
For the meta description for posts and pages, we will go under All in One SEO, Search Appearance, and under the advanced tab, we would want to enable the Use Meta Keywords option and save our changes.
When you directly visit a post you should be able to scroll down to see the new snippet area or you can use the All in One SEO button in the top-right of your post/page editor.
When you add to the Meta Description area, the plugin should show you a preview of the changes and what Google should show your visitors on your site. As a caveat, Google has started taking some of the content in posts to replace the meta description if Google feels that will answer the user’s question better than the default meta description.
When Google does show your meta description, the plugin offers automated description options such as the current year, author, or many other options. In the advanced tab, you can also include different keywords you would like to include for the Meta Keywords if you are using that as part of your SEO strategy.
For adding the Meta description and/or keywords to your home page, you can either directly visit the static page you are using on your site or under the All in One SEO, Search Appearance, Global Settings tab. You can even add these meta descriptions for categories and the All in One SEO plugin will show you on the categories page, which of your categories is missing this information.
If you liked this video, then please Like and consider subscribing to our channel here for more WordPress videos.
Feel free to take a look at the written version of this tutorial here:
Join our group on Facebook
Follow us on Twitter
Check out our website for more WordPress Tutorials
http://www.wpbeginner.com #WordPress #WordPressTutorial #WordPressTips
How to Optimize Your Content For Your Target Keyword [5.2]
In this video, you’ll learn how to optimize your article for a target keyword.
Additional Blogging Resources
Blogging For Business Course (Complete Playlist) ► https://www.youtube.com/watch?v=y5kQXogrLN0 &list=PLvJ_dXFSpd2tbI3mYhAO8oZ2NYMrJuNPq &index=1
What is Search Intent and Why Is It Important? [5.1] ► https://youtu.be/pnfn0QAM9qw
How To Optimize Your Content to Rank For More Keywords [5.3] ► https://youtu.be/9LF3NGKJsD8
How to do a Content Audit for Your Blog [5.4] ► https://youtu.be/uG1TG6z8Mz4
So you have a great keyword in mind, and you’re absolutely sure that you’re going to match the searcher intent with the article that you’re about to write.
But how do you optimize your article for that keyword?
In this video, you’ll learn some on-page optimization techniques to make your content better in the eyes of people and search engines like Google.
#onpageseo #blogging #seo #bloggingforbusiness
Be sure to subscribe for more actionable marketing and SEO tutorials.
Ahrefs ► https://ahrefs.com/
YouTube ► https://www.youtube.com/AhrefsCom?sub_confirmation=1
How to Choose the Right Keywords for SEO 
►► Free copy of “How To Get To The Top of Google” eBook: https://exposureninja.com/youtube/
►► Join our Telegram channel: https://t.me/exposureninja
►► Join our Facebook group: https://www.facebook.com/groups/exposureninjadojo/
►► Try Semrush for FREE: https://thankyouninjas.com/
►► Try SE Ranking for FREE: http://bestninjatool.com
Find the right keywords for your blog content and your web copy with these simple tips for choosing the right keywords for SEO — don’t forget to get your free website review @ https://exposureninja.com/ryt/review/
Keywords, or search queries (the phrases people search for), are one of the key aspects of Search Engine Optimisation (SEO). To rank for keywords which are important for your business you will need to choose the right keywords for your content and optimise your content for them.
In this video we cover:
– Understanding your buyer’s intent
– How to plan your typical buyer’s journey
– How to analyse your competition
– How to choose the best content format for each keyword
– How to map your keywords to your important pages
00:00 What Are Keywords?
00:56 What We’re Going To Cover
01:17 What Are The Types of Keyword?
02:28 Are Keywords Still Important?
05:01 Common Keyword Misconceptions
06:45 What Are The Types of Keywords You Should Target?
08:46 The Keyword Research Process
09:47 Step 1 – Brainstorming
15:56 Step 2 – Expand Your List with Tools
18:46 Step 3 – Crunch The Numbers
For more detail on how to choose the right keywords, check our quick guide:
Keyword Research Spreadsheet: https://bit.ly/keywurdz
Free SEMrush Trial: http://thankyouninjas.com
Enjoyed This Video? You’ll Love These Too
How To Write Perfect* Page Titles and Meta Descriptions for SEO
How to Choose the Right Keywords for SEO
How To Get To The Top of Google
Best SEO Tools — Tested and Compared
How to Easily Increase Online Sales for a Small Business
How To Get Featured Snippets on Google
6 Tips to Increase Your eCommerce Sales
How To Create Landing Pages That Convert at 43%
How To Reach 100 Sales a Day on Your Website
Unlocking Gymshark’s £150 Million Marketing Strategy Success Story
How to Increase Organic Traffic to Your Website in 10 Steps
How These 3 Shopify Stores Are Making $10-100 Million
How The Hut Group Uses SEO to Turnover £1.1bn
15 Fast Ways to Increase Your eCommerce Sales
10 Simple Fixes Anyone Can Do To Improve Website Ranking
How To Reverse Engineer Your Competitor’s SEO
How To Write Compelling Website Copy That Converts
How to Increase Your Ranking, Traffic, and Leads/Sales
How To Increase Your Ranking
How To Increase Your Traffic
How To Increase Your Leads and Sales
Request a Marketing Review
Struggling to get more traffic?
Struggling to increase your leads and sales?
We’re here to help.
Request a review of your website and we’ll send you a video outlining how we’ll increase your traffic, leads, and sales.
Listen To Our Podcast
Follow Us on Social Media
Get in Touch
Have a question for our team?
Have a subject you’d like covered?
Email us at [email protected]
Who Are Exposure Ninja?
Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.
#ExposureNinja #SEO #OrganicTraffic
How to use the focus keyword in Yoast SEO | SEO for beginners
This video about using the focus keyword in Yoast SEO is part of the free online SEO for beginners training. Learn more about the basics of SEO in our free online course at https://yoa.st/3xo. This course includes reading materials and quizzes.
► About this video
The Yoast SEO plugin comes with a very helpful feature – focus keyword analysis. All you need to do is add a focus keyword in the input field in the Yoast SEO meta box. Then, Yoast SEO will run a check and give you feedback. How great is that? In this video, we explain this feature, and we give you some more tips on choosing the right focus keyword for your texts.
Did you enjoy this video? Don’t forget to click the like button!
#SEO #focuskeyword #SEOTutorial #keywords #keywordresearch #Yoast #YoastSEO #YoastSEOacademy #SEOForBeginners
► Items discussed in this video
0:00:00 – Introduction
0:00:19 – Focus keyword in Yoast SEO
0:00:38 – Examples of Keyword checks by Yoast SEO
0:01:24 – How to know what keyword to use
0:01:52 – Deciding on keywords before you start writing
0:02:36 – Using the focus keyword
0:02:59 – Key takeaways
► What should you watch next?
Do you want to know more about keyword research? Check out this video: https://youtu.be/8Yi6GKjzXfE
Or watch one of these videos:
‣ What are keywords: https://youtu.be/ULSzk8ig194
‣ What is Holistic SEO: https://youtu.be/9juLi0wGjJA
‣ How does Holistic SEO work?: https://youtu.be/QvTcxIDwVGI
► About the SEO for beginners training
In the Yoast SEO for beginners training, we will teach you what SEO is, what Google does, and how to rank in the search results. Do you know, for example, how Google reads your content and ranks it? Well, after this training you will! We’ll also tell you how to write your copy in such a way that Google knows exactly what you’re talking about. Moreover, we’ll tell you how you can make sure that Google can actually put your pages into the search results. And much more!
The SEO for beginners course is valuable for everyone who is not already an SEO expert. Whether you are looking to start a career in SEO or are a small business owner with a website. Maybe you just want to join the discussion with your colleagues. It doesn’t matter. SEO is all about gaining an edge over your competition. You can now take the first step for free!
The mission of Yoast is ‘SEO for Everyone’. We want to give everyone the opportunity to rank in the search engines. Our SEO plugin, blog posts, and online courses should enable both large companies as well as small websites to attract the traffic they desire.
‣ Visit Yoast: https://yoast.com/
► Yoast SEO academy
Yoast SEO academy is the online learning platform for SEO by Yoast. Our online SEO training courses teach you vital SEO skills you can apply at once. All our training courses are developed by world-class SEOs and education experts trusted by the world’s biggest brands. Whether you’re a blogger, developer, online marketeer, or own a business, big or small: we believe in SEO for everyone.
‣ Visit Yoast SEO academy: https://yoast.com/academy/
Free online courses by Yoast SEO academy
Because our mission is ‘SEO for everyone’, we want to share as much knowledge as we can. That’s why we offer free courses as well.
‣ SEO for beginners: https://yoa.st/seo-for-beginners
‣ WordPress for beginners: https://yoa.st/wordpress-for-beginners
‣ Yoast SEO for WordPress: https://yoa.st/yoast-seo-for-wordpress
‣ WordPress block editor: https://yoa.st/wordpress-block-editor
‣ Structured data for beginners: https://yoa.st/structured-data-for-beginners
Want access to all Yoast SEO academy courses?
If you buy a Premium training subscription, you’ll get access to all Yoast SEO academy courses as well as the Yoast SEO Premium plugin. Our plugin helps you with your SEO and Yoast SEO academy helps you optimize your efforts by offering different SEO training courses. You’ll learn about keyword research, SEO copywriting, site structure, technical SEO, and much more!
Why combine the two? Well, in order to outrank your competitors in the search engines, you need technical excellence and a kick-ass content SEO strategy. The Yoast SEO Premium plugin takes care of all the technical aspects of SEO. In addition, our plugin helps you to write SEO-friendly text and to set up an awesome internal linking structure. Our training courses will really help you become an SEO expert!
‣ Get Yoast SEO Premium: https://yoast.com/academy/
Connect with Yoast
‣ Subscribe to our channel: http://www.youtube.com/user/yoastcom?sub_confirmation=1
‣ Subscribe to our newsletter: https://yoast.com/newsletter/
‣ Follow us on Facebook: https://www.facebook.com/yoast
‣ Follow us on Twitter: https://twitter.com/yoast
‣ Follow us on Instagram: https://www.instagram.com/yoast/